Take control of your business’s social media and stop relying on third parties. Equip yourself with expert tools and insights to understand, strategise, and elevate your social media game. Transform your marketing approach and start driving real results on your terms.

Enroll today

Course curriculum:

11 Detailed Modules, Over 19,000 Words of Content that you can reference at any time.

    1. Introduction to Social Media Marketing

    2. The role and significance of social media in modern marketing

    3. Current trends and developments in social media marketing

    4. Key benefits and challenges of social media marketing

    5. Aligning social media marketing with overall business objectives

    6. Module 1 Quiz

    1. Major social media platforms and their unique characteristics

    2. Selecting the right platforms based on target audience and marketing goals

    3. Understanding platform algorithms and best practices for each channel

    4. Module 2 Quiz

    1. Social Media Marketing Strategy

    2. Setting SMART goals and defining key performance indicators (KPIs)

    3. Identifying target audience and understanding their customer journey

    4. Mapping the Customer Journey

    5. Module 3 Quiz

    1. Content Creation and Curation

    2. Creating engaging, platform-optimized content

    3. Curating relevant third-party content to provide value to followers

    4. Module 4 Quiz

    1. Community Management and Engagement

    2. Responding to comments, messages, and mentions promptly

    3. Fostering relationships with followers through authentic interactions

    4. Leveraging user-generated content to build trust and loyalty

    5. Module 5 Quiz

    1. Social Media Analytics and Reporting

    2. Tracking and analyzing key metrics for each platform and campaign

    3. Generating reports to measure success and inform future strategies

    4. Using insights to optimize content, timing, and targeting

    5. Module 6 Quiz

About this course

  • $99.00
  • 48 lessons
  • Covers the A-Z of Social Media
  • Updated for 2024
  • Get Instant Access, Complete on Your Schedule

Shaped by Industry Experience.

The Institute of Local Marketing was born from decades of hands-on experience with global brands. Our team has honed their skills through real-world challenges, mastering marketing through hard-earned lessons. Now, we're excited to share those insights and expertise with you, empowering your business with strategies that truly work.

Get the Tools You Need to Shape Your Social Media.

Enroll today

Meet Your Instructor(s)

Angus Smith

Digital Marketing Instructor

Angus Smith is our Digital Marketing Instructor here at The Institute of Local Marketing, and also runs a suite of full-service marketing agencies based in Brisbane, Australia. With over nine years of experience leading his companies, Angus has helped businesses across the globe grow through innovative marketing strategies.

Angus Smith

Digital Marketing Instructor

Angus Smith is our Digital Marketing Instructor here at The Institute of Local Marketing, and also runs a suite of full-service marketing agencies based in Brisbane, Australia. With over nine years of experience leading his companies, Angus has helped businesses across the globe grow through innovative marketing strategies.

From an award winning marketing team.

The Institute of Local Marketing was born from decades of hands-on experience with global brands. Our team has honed their skills through real-world challenges, mastering marketing through hard-earned lessons. Now, we're excited to share those insights and expertise with you, empowering your business with strategies that truly work.
Local Marketing Group Logo